is an enhanced account planning methodology built on the IMPACT framework. It is focused on finding new, previously latent opportunities in accounts.
The goal is to have a deeper understanding of existing opportunities and explore / find new incremental opportunities.
It’s like fishing; usually the most desirable fish are in deeper waters. Using the same old skimming methods will not help you to catch those fish.
This is not the usual sales training, we will not try to teach you some methods and leave you without actionable results. We will use your current accounts and show you how to use less energy while achieving much more impact by looking at your customer in a holistic way.